Clean. Gentle. Naturally Magical.

We believe kids’ care should feel safe, simple, and a little enchanting. That’s why every Fairy Tales formula is made with clean ingredients, free of harsh chemicals, and loved by families everywhere.

Shop the Magic

Clean. Gentle. Naturally Magical.

We believe kids’ care should feel safe, simple, and a little enchanting. That’s why every Fairy Tales formula is made with clean ingredients, free of harsh chemicals, and loved by families everywhere.

Shop the Magic
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Our Promise: Safe, Simple, and Full of Care

We’re redefining kids’ hair care with clean ingredients and thoughtful formulas, free from the stuff you don’t want and full of everything you do.

Aloe

Aloe

Smooth, soothing, and oh-so strengthening.

Cinnamon Bark

Cinnamon Bark

A cozy boost for shiny, happy hair.

Rosemary

Rosemary

Strengthens strands and nourishes roots.

Grapefruit Peel Extract

Grapefruit Peel Extract

A citrusy reset for chlorine-weary hair.

Jojoba

Jojoba

Softens and smooths with lightweight moisture.

Aloe

Aloe

Smooth, soothing, and oh-so strengthening.

Cinnamon Bark

Cinnamon Bark

A cozy boost for shiny, happy hair.

Citronella

Citronella

The gentle guard that shoos bugs away.

Grapefruit Peel Extract

Grapefruit Peel Extract

A citrusy reset for chlorine-weary hair.

Jojoba

Jojoba

Softens and smooths with lightweight moisture.

No Harsh Chemicals Or Toxins

Real life gets messy. We see you!

Meet your Hairy Godmother.

WATCH NOW

Real life gets messy. We see you!

Meet your Hairy Godmother.

WATCH NOW
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Try Our Best-Selling Rosemary Repel® Kit

The trusted everyday essential for school days, camp adventures, and everything in between.

Shop by Concern

Detangling

Detangling

Soften. Smooth. Strengthen.

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Everyday Hair Care

Everyday Hair Care

Keep Routines Soft and Simple

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Curl Care

Curl Care

Tame Wavy, Curly, Coily Hair

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Sun & Swim

Sun & Swim

Replenish Moisture, Restore Shine

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Lice Good-Bye

Lice Good-Bye

Soothe Itchy Days

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Kids & Tweens

Kids & Tweens

Build Clean, Confident Routines

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Best Sellers

Daily Cleanse Kids XL Body Wipes

Daily Cleanse

Kids XL Cleansing Body Wipes

$7.95

ADD TO CART
$7.95

Curly-Q™ Kids Curl Cream for Curly Hair

Curly-Q™

Kids Curl Cream for Curly Hair

$9.95

ADD TO CART
$9.95

Daily Cleanse Kids Everyday Lotion

Daily Cleanse

Kids Everyday Body Lotion

$9.95

ADD TO CART
$9.95

Curly-Q™ Kids Complete Curl Routine

Curly-Q™

Kids Complete Curl Routine

$39.95

ADD TO CART
$39.95

Curly-Q™ Curl Refresher Spray for Curly Hair Kids

Curly-Q™

Kids Curl Refresher Spray for Curly Hair

$9.95

ADD TO CART
$9.95

Tangle Tamer® Kids Detangling Shampoo & Conditioner Kits

Tangle Tamer®

Shampoo & Conditioner Kits

$26.95

ADD TO CART
$26.95

Rosemary Repel® Shampoo & Conditioner Kits

Rosemary Repel®

Shampoo & Conditioner Kits

$32.95

ADD TO CART
$32.95

Rosemary Repel® Daily Shampoo

Rosemary Repel®

Daily Shampoo

$12.95

ADD TO CART
$12.95

Rosemary Repel® Conditioner

Rosemary Repel®

Conditioner

$12.95

ADD TO CART
$12.95

Rosemary Repel® Conditioning Spray

Rosemary Repel®

Conditioning Spray

$12.95

ADD TO CART
$12.95

AS SEEN IN

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Once Upon a Time…

A mom on a mission turned everyday hair struggles – tangles, lice, swim hair – into something magical. From that moment, Fairy Tales Hair Care was born. Still women-owned and mom-founded 25 years later, we create clean, premium, and good-for-you formulas that make kids’ hair healthier and families happier.

Where the Magic’s on the Shelf

Find Fairy Tales Hair Care at your favorite retailers and bring a little magic home.

Back-to-School Hair Tips for Busy Parents.

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